Essay On Company        Iv

Starbuck Strategy Analysis [pic 1][pic 2]STARBUCKSYear 2015/2016Arnaud JOURDE-ERDENERLiselotte KASTLucie LACHAUXTABLE OF CONTENTSExecutive summary        II.        Situation analysis        A.        External analysis        1.        PESTEL        2.        5 forces PORTER        3.        Competitor analysis        B.        Internal analysis        1.        Resources / Competencies        2.        Business model        3.        Competitive advantage        4.        Corporate level-strategies        III.        Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses A.        SWOT analysis        B.        Strategic problematic of the company        IV.        Strategy formulation        A.        Strategic alternatives        1.        Work on supply basis        2.        Involving customer in Green initiative        3.        “Expansion”        B.        Alternative evaluation        1.        Work on supply basis        2.        Involving customer in.