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Consumer Behavior Of Starbucks Essay Preview: Consumer Behavior Of Starbucks Report this essay Draft #1 Section I Starbucks In 1971, three friends with a passion for coffee opened a gourmet shop – Starbucks was born. The coffee shops name comes from Herman Melvilles 19th century novel about the whaling industry, Moby Dick. The seafaring name.
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Coffee Shops NameDifferent CountriesFirst Starbucks Coffee ShopSmaller Markets