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Understanding Business Model Innovation in Base of the Pyramid Markets Essay Preview: Understanding Business Model Innovation in Base of the Pyramid Markets Report this essay TOPICUnderstanding Business Model Innovation in Base of the Pyramid Markets[pic 1]SUBMITTED BY SATYAM CHOUDHARY20172282SYNOPSIS1.1 Introduction:“Bottom of Pyramid” (BoP) concept was introduced by US President Franklin D Roosevelt in 1932 while introducing.