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International Paper: Combining Industry and Social Responsibility International Paper: Combining Industry and Social ResponsibilityMarketing 406Roosevelt UniversityDecember 6, 2014[pic 1]Natalie Mierzynska, Sujatha Lekshmivaragan, Dmitry Rozental, Ebuka NkwontaTable of ContentsBackground Objectives Procedures Summary of Findings Detailed Findings Defying Common Criticisms Integrating Sustainability Principles “Greening” and Beyond Enlightened Marketing Social Responsibility & Financial Success Conclusion Works Cited Background International Paper (IP) is the global leader in the production and distribution of.