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Sonance Case Analysis Case Assignment 1: SonanceBUSI- 8106 MARKETINGVijayakumar Ramamoorthy(201585072)Executive Summary: Sonance is a leader in manufacturing high audio speakers which is mounted in walls. It has lost valuable market share and margins due to brand dilution after entering the mass retail market and poor distribution tactics. In order to grow profits Sonance should either go.