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China Going GlobalEssay Preview: China Going GlobalReport this essayChina Going Global & Brand BuildingDr. Wen-guang Shao, Managing Director, Phoenix CNE LtdAt the EU-China Business Summit(The Hague, December 9, 2004)It gives me great pleasure to be part of the EU-China Business Summit today, sharing this panel with other distinguished speakers. Here I would like to talk.