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Lvmh in China Part 2: Motivation to enter China market1 Policy:1)”Open Door Policy” in early 1980’sParfums Christian Dior was the first Western prestige cosmetics brand to enter China in 1979 through the Friendship Stores in Beijing, Shanghai & Guangzhou.2) The boom Phase of FDI(1992–2001)LVMH pioneered a direct China subsidiary in 1993 before all other competitors.
Related Essay Topics:
China Market1 PolicyChinese Open Door PolicyDirect China SubsidiaryLuxury Industry