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Pop CultureEssay Preview: Pop CultureReport this essay“If there are 12 million people with our stuff, lets have them be 12 million 18 year olds.” Says Dave Burwick vice president of marketing for Pepsi-Cola(Hey Kids Buy This pg. 98), and why not, child spending has risen from $122 billion to $172 billion in the past 5.
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Amq’S Market StrategiesChild SpendingCoca-Cola Verses Pepsi-ColaMainstream Adult America