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Mr Bean – Chain Soya Bean Food & Beverage Retailer in SingaporeContentsINTRODUCTION ………………………………………………………………………………………………………… 3WHAT ARE THE ROLES AND BENEFITS OF BRANDING TO SELLERS AND BUYERS IN THE FOOD AND BEVERAGE BUSINESS? IS BRANDING ONLY FOR BIG COMPANIES? WHY OR WHY NOT?…………………………………………………………………………………………………… 4 WHAT CONTITIUTES THE BRAND IDENTITY OF MR BEAN? WHAT IS YOUR EVALUATION OF.