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Tabl 5551 Taxation Law TABL 5551 TAXATION LAWAssignment2014-15Summer term1. Advertising expenseMPC incurred the $1 millioin to the organisers of the Rugby World Cup to be entitled to show its name in the competition arena during the Cup and to mention its sponsorship in its advertising. The cost can be regarded as advertising expense.1.1 Positive Limbs.