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Milk Based Cold Shakes Product Idea Essay Preview: Milk Based Cold Shakes Product Idea Report this essay THE GREAT SHAKE LAKE(Micro Economics Project)CENTRAL IDEATHE BASIC BUSINESS PROPOSTION IS BASED ON THE NEED FOR A PRODUCT TO QUENCH THE THIRST OF THE STUDENTS, APART FROM THE ALTERNATIVES SUCH AS SOFT DRINNKS AND PACKED JUICES ALREADY AVAILABLE.