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Roly International: Consumer Licensed Products in China Tan, Eric Herschel I. Teodoro, Maricar Joanne C.Degamo, Zohr Philip D.Roly International: Consumer Licensed Products in ChinaI. Summary Rolys licensed goods business in China, including Hong Kong, had been under threat from an economic downturn since 1996, i.e., before the Asian crisis. In that year, a government austerity program.