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Huggamug Café and Café Bean Case The consumer buying process is a fundamental factor businesses must critique in order to improve their profitability. HuggaMug Café and Café Bean must understand the buying process starts long before the actual purchase decision and continues long after (Armstrong et al. 2012, p. 160). It is evident there is.
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Café Bean CaseFive-Stage Model Of The Consumer Buying ProcessHuggamug CaféSecond Step