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Developing Good Business Sense Name and describe various categories of e-commerce. There are 3 main categories of e-commerce: business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C). B2B are companies doing business with each other. The cycle would be Manufactures selling to distributors selling to wholesalers selling to retailers. B2C are companies selling goods to the general.