Essay On Businesses Implement Customer Relationship Management

Customer Relationship Management Customer Relationship Management (CRM) can be defined as a effective method that using information of consumers to analyse and manage it. (Ernst Hoyer Krafft Krieger, 2010) As the development of commerce, almost all businesses focus on the profits. Therefore, the relationship between business and consumers has been more and more important.Herhausen, Scho¨gel.