Essay On Brand Salience

Consumer BehaviourCONSUMER BEHAVIOUR (Assignment-3)Name: Akshit Gupta                                                Roll No. 251074Course: CBI                                                        Date: 5th August 2017Q1. What is difference between (a) Brand Image (b) Brand Identity (c) Brand Personality (d) Brand Salience and (e) Brand Leverage? Support each concept with an example?Brand Image: Brand Image is what the customers think/perceive (or form an impression) about a particular brand in their mind..