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The Brand Manager of Unme Jeans Problem statement The brand manager of UnME Jeans, Margaret Foley, faces a shifting media environment, in which her traditional media plans focusing on television, print, and radio advertising have become less effective in capturing users attention and generating unit sales. These channels lost their effectiveness due to declining audiences,.
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Brand ManagerBrand Manager Of Unme JeansConsumers Newfound ChoiceMargaret Foley