Essay On Brand Choice Behaviour

Essay About Consumer Evaluations Of Sales Promotion And Price Policies
Pages • 7

Consumer Evaluations Of Sales Promotion: The Effect On Brand ChoiceEssay Preview: Consumer Evaluations Of Sales Promotion: The Effect On Brand ChoiceReport this essayThe AuthorsBegoсa Alvarez Alvarez, Department of Business Administration, University of Oviedo, Oviedo, SpainRodolfo Vбzquez Casielles, Department of Business Administration, University of Oviedo, Oviedo, SpainAbstractPurpose – This study evidences the influence that sales promotion.

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