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Szechuan Gourmet Szechuan Gourmet Part Ⅱ：Brand Audit3) Brand Analysis Szechuan Gourmet is a Chinese restaurant brand. New York Magazine says, “The name may be generic but Szechuan Gourmet is anything but ordinary.” Known in Manhattan as one of the only authentic Szechuan eateries around, Szechuan Gourmet not only serves up classic and delicious fare, but they.