Pages • 3
Blue Nile Co. Case Study Essay Preview: Blue Nile Co. Case Study Report this essay [pic 1][pic 2][pic 3]Executive SummaryBlue Nile, Inc. is the largest on-line diamond retailer. They specialize in diamond engagement rings. Blue Nile’s primary focus is perfecting the online experience for shoppers by providing resources and extraordinary jewellery at competitive prices.Blue Nile’s.