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Kodak – the DownfallEssay Preview: Kodak – the DownfallReport this essayKODAKTHE DOWNFALLAman Chawla | IBS | 06-08-18RATIONALEKodak. That venerable brand name has been a household word for generations worldwide. For more than a century, people relied on Kodak for products to help them capture “Kodak moments”- important personal and family events to be shared and.