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Societal Marketing ConceptJoin now to read essay Societal Marketing ConceptIndividual Project 1Given the trend in obesity among American consumers, which industries stand to benefit the most? Why?Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits, customers’ wants.
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Agro Food Industry Hi-TechAmerican ConsumersBig Companies Market IdeasCompany Profits