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Marketing Zara CASE STUDY: ZARAWhich theory is the best representative of Zara’s internationalization?The Uppsala internationalization model.Zara built up experience in Spain. They focused on and expanded within the domestic market before moving to foreign markets. Portugal was the first country for the international expansion of Zara because it has a familiar market due to its.
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Best Representative Of ZaraBrand AwarenessCompanys Domestic Market ShareNumber Of Brands