Essay On Behavioral Segmentation

Behavioural SegmentationEssay Preview: Behavioural SegmentationReport this essayBehavioral Segmentation.        Generally, behavioral segmentation is more focused on behavioral patterns. It divides consumers in the market into groups that are based on their knowledge, their uses of the product, responses and attitude towards the product. This segmentation is commonly used in the industry of marketing and through this division,.