An External Sales Force An External Sales Force When a company becomes a certain size they must make the decision between continuing an internal sales force and using an external force. There are pros and cons to each choice and they must be weighed appropriately. In deciding what type of force to use it is.
Barilla Spa Essay title: Barilla Spa Barilla SpA is suffering from a problem of their own making – their distribution system is overly complex. That complexity is causing them to be unable to respond to their widely varying customer demand. Their customers, distributors, are forced to hold high inventories while simultaneously enduring stockouts on average.
