Wild Stone Wild Stone Presents MARKETRIX Round 1 case MARKET OVERVIEW The deodorant market stands at a net value of INR 804 crore. The urban markets accounts for 94% of this share. It is the most crowded category in retail with a huge grey market. There are around 15 media active brands with new brands.
Reverse Mortgage – Attractive Brands Essay Preview: Reverse Mortgage – Attractive Brands Report this essay Attractive Brands A brand name is the name of the distinctive product or service (Hoek & Gendall, 2010). The brand name helps the customer to differentiate many products and services in the market (Hoek & Gendall, 2010; Lencastre & Côrte-Real,.
