Essay On Asus Memo Pad Marketing Plan

Asus Memo Pad Marketing Plan [pic 1]Ministry of Education and TrainingHo Chi Minh City University of Foreign Languages & Information TechnologyDepartment of International Business Administration[pic 2]ASUS MEMO PADMarketing Plan[pic 3][pic 4][pic 5]ContentsA.        COMPANY PROFILE        I.        Company description        II.        Product description        B.        EXECUTIVE SUMMARY        C.        MARKET ANALYSIS        I.        Introduction        II.        Situation Analysis        1.        Market need 2.        Market trends        3.        Market growth        III.        Marketing Environment        1.        Micro environment        2.        Macro environment:        IV.        SWOT Analysis        V.        STP        1.        Segmentation        2.        Targeting Market        3.        Positioning        VI.        Marketing Mix Strategies        1.        Product        2.        Price        3.        Place        4.        Promotion        D. OBJECTIVES        I.        Corporate objectives