Saxonville Case Essay Preview: Saxonville Case Report this essay le Sausage 1. What is the current situation? Saxonville, a 70-year-old privately held family business, is facing the flat sales in their bratwurst category nationwide with 0% volume increase. This reflected to their double-digit decline in revenue. Moreover, in breakfast sausage category, the company has underperformed.
Saxonville Sausage Company SAXONVILLE SAUSAGE COMPANY In order to fulfil her mission to assess the “Italian opportunity” of Vivio and to develop it into a national brand, Ann Banks needs to understand the current situation of the brand. Vivio was launch very “roughly” 4 years ago, with no prior real planning for its positioning: an.
Saxonville Sausage Case Analysis Saxonville Sausage Case AnalysisSaxonville Sausage Company hired Ann Banks to evaluate an opportunity to launch their brand of Italian sausage products nationally. Banks decided that the company’s Italian sausage brand, Vivio, needed to be differentiated and began a data-driven process to develop brand positioning. She put a team together and dove.
