Altius Golf and the Gighter Brand 1. Assess the forces eroding Altius’s market and financial position. The most worrying trend for Altius was the declining interest in the sport. There was a steep decline in the number of golfers post 2003 (Number of golfers in 2003 was at its peak). It had reduced from 31.
Altius Golf CaseKey ProblemsAltius Golf is currently the market leader in golf balls, thanks to the success of its Victor TX product line that has been built generation after generation, filled with innovations in the golf ball market in the past decade. However, since golf’s peak year in 2003, the number of golfers, recreational and.
