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Airbnb, Inc. Marketing Plan Essay Preview: Airbnb, Inc. Marketing Plan Report this essay Airbnb, Inc.Marketing Plan[pic 1][pic 2]Table of ContentsExecutive Summary Situational Analysis Company Analysis Company and Marketing Objectives Screening Criteria Company Resources Present Marketing Strategy Political and Legal Competitive Analysis Customer Analysis Demographic Data Market Analysis Who is the target market? Problem and Opportunity Summary S.W.O.T and Key Factors from Situational Analysis Strengths of Airbnb Weaknesses of Airbnb Opportunities of Airbnb Threats.