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The Pursuit of Service Marketing Excellence in the Indian ContextEssay title: The Pursuit of Service Marketing Excellence in the Indian ContextThe Pursuit of Service Marketing Excellence in the Indian Context– A SnapshotSrikant KapoorPGDM(Mktg.), HDSM(NIS), DHMCTFaculty-ManagementBCIHMCT, New DelhiE-mail: [email protected]. R.K. BhandariPGDM(HR), BSc, CHE(USA)Asst.ProfessorBCIHMCT, New DelhiGenesisIndia today is uniquely poised to take a quantum leap globally thanks.