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Why Ebay Is Successful Essay title: Why Ebay Is Successful INDEX 1- INTRODUCTION 1 Task 1 2- WHY AUCTION ON LINE 2 3- TRADITIONAL AUCTION VS ON-LINE AUCTION 3 3.1 ADVANTAGES AND DISADVANTAGES 4 3.1.1 TRUST SECURITY QUALITY 3.1.2 SOLUTION TO THE PROBLEMS 3.1.3 ADVANTGES 4. INTERNET SEGMENTATION (EBAY) 5 4.1 FROM SEGMENTATION TO COMUNITIES.