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Citibank’s Credit Card BusinessEssay Preview: Citibank’s Credit Card BusinessReport this essay[pic 1][pic 2][pic 3][pic 4]To: Harpeet GrewalFrom: Akshay MadhogariaRe: Citibank India CaseDate: 11/01/2015This purpose of this memo is to recommend a new strategy and a new market segment for Citibank’s credit card business.Citibank should start targeting a broader market segments in the major metropolitan cities, starting with the emerging.
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Affluent SegmentCurrent Target Market StrategyMass Market FocusNew Market Segment