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Adidas-Salomon Adidas-Salomon “Case 22: Adidas-Salomon” Table of Contents Executive Summary Adidas-Salomon Strategy Overview Strategic Fit of adidas-Salomon Businesses adidas Salomon Taylor-Made Financial Analysis Issues Facing Management & Recommendations Exhibits Executive Summary Since its inception in 1949, adidas have been a leader in innovation; which is also their main competitive advantage in the market place. Along.