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Market Segmentation Market SegmentationMarket SegmentationActivision Blizzard is a publicly traded company, Nasdaq: ATVI. Activision Blizzard was the worlds second largest gaming company based on revenue just after Nintendo (Softwaretop100.org, (2014). They have created some of the most popular online games in the past decade including the Diablo series and World of Warcraft. This paper will.