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Electric and Musical Industries [pic 1][pic 2][pic 3][pic 4][pic 5][pic 6][pic 7]Table of ContentsCOMPANY BACKGROUND..……………………….…………………..……….2-4 PROBLEM IDENTIFICATION…..………………………………………..…………. 4PORTER VALUE CHAIN OF EMI ………………………..……….………………. 6-8Primary Activities of EMI Secondary Activities of EMI SITUATION ANALYSIS ……..………………………………………..…………..8-20Industry overview & analysisSwot analysisPrice AnalysisCompetitorsALTERNATIVES ………….…………………….…………………………………21-25BEST ALTERNATIVE ……………………………………………………………..25-261. COMPANY BACKGROUNDElectric and Musical Industries (EMI) was built up in 1931. EMI Group,.