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Pepsi-Lipton Brisk Case Summary Essay Preview: Pepsi-Lipton Brisk Case Summary Report this essay Team #10MKT 422September 6, 2017Pepsi-Lipton Brisk Case SummaryIn 2011, the PepsiCo. team decided to invest more in the Brisk brand by starting the year with a Brisk ad in the Super Bowl. This decision was led by Mary Barnard, VP at PepsiCo,.
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