Student Essay Preview: Student Report this essay Case Write-Up: Callaway Golf Company Callaways marketing strategy from 1988 to 1997 Since 1982, Callaway Golf Company (CGC) evolved from a small golf club manufacturer established in California to the worlds largest manufacturer and marketer of golf clubs with sales of $842.9 million in 1997. The companys extraordinary.
Callaway Golf Company Callaway Golf Company [pic 1]Callaway Golf Company8-page SWOTMBA 801 – Strategic ManagementApril 24, 2003CALLAWAY GOLF COMPANYBusiness Overview: Callaway Golf Company designs, manufacturers and sells premium, innovative golf clubs and golf balls. They position the clubs to be demonstrably superior to, and pleasingly different from, their competitors’ products.[1] Callaway is an industry leader.
