Employee Retention
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PREFACE
The submission of this project is a part of the requirement for the final year
degree of HRM from St. Xavier’s – Kolkata. The project is the result of a research conducted at a very old utility company in Kolkata.
The topic “EMPLOYEE RETENTION IN A UTILITY COMPANY” was specifically conceived in order to understand the employee retention strategies in place and possible motivators and de-motivators pertaining to employee retention. This intention called for an extensive research to understand the sector as well as the existing processes in place in the company.

The ultimate goal of the project is to ascertain the loopholes in the current system, recommend changes and try to ascertain whether there was any impact of the retention strategies on the performance of the employees.

ACKNOWLEDGEMENT
It would have been an impossible task to conduct this research, without the support of my mentor, teachers, employees in the utility company and undying support of my classmates and parents. Hence I would like to take this opportunity to thank everyone.

I would like to thank St. Xavier’s College first and foremost for providing me with an opportunity to conduct this study.
I would like to express my gratitude towards Prof. B.N. Ghosh my mentor without whose direction and support this project would not have seen the light of the day.

I would also like to thank Prof. Ajay Bhar and Nilanjana Ma’am who helped me with their valuable insights.
I would also like to thank the employees of the utility company, for taking out their valuable time to help me gather information for my research.
Lastly, I would like to thank my parents as well as my classmates both of whom have been extremely supportive over the past few weeks.
TABLE OF CONTENTS
TITLE
Pg No.
Preface
Acknowledgement
Declaration
Executive Summary
INTRODUCTION
8-13
1.1 PROJECT
8-10
1.2 ABOUT THE SECTOR
1.3 ABOUT THE COMPANY
12-13
LITERATURE REVIEW
14-21
2.1 Introduction
14-15
2.2 Why do employees leave
15-16
2.3 Factors affecting employee retention
16-21
RESEARCH
22-23
LIMITATIONS
FINDINGS
24-46
3.1 Overview
3.2 Brief on Important Organizational Processes
25-32
3.3 Current Initiatives for Employee Retention
32-41
3.4 Impact of Retention Strategies on Job performance
41-42
3.5 Philosophy of GM of HR
42-43
3.6 Comparitive Analysis ( GM vs HRD dept personnel)
43-46
ANALYSIS
46-50
RECCOMENDATION
50-51
CONCLUSION
51-52
APPENDICES
53-56
BIBLIOGRAPHY
DECLARATION
I, Miss Akriti Shah hereby declare that the project work titled “Employee Retention in a utility sector company” is an original work done by me in partial fulfilment of the requirement for the final project of HRM degree. The work was carried out under the tutelage of Prof. B.N. Ghosh Sir (Project Mentor)

Date: 29 /05/2017 Akriti Shah
EXECUTIVE SUMMARY
EMPLOYEE RETENTION IN A UTILITY COMPANY
I had personally always been intrigued with the concepts of motivation and had wanted to explore more about the factors that lead to the decision of an employee of staying in a particular organisation or leaving one opportunity for some other better opportunity.

This topic of “EMPLOYEE RETENTION IN A UTILITY COMPANY” was born out of a heated discussion with one of my classmates, who was adamant that it was the difference in salaries which was the driving force for shifting, as a novice to this corporate world I was unaware that while poaching of talents takes place the remuneration offered is about 20-30 percent more than in your existing job. I, on the

other hand, thought that it was rather a combination of other factors and not just pay-hike that motivated an employee to switch jobs.
Hence I set out to explore all about the factors in depth.
The objective of this project is to find out possible loopholes in the current policies and retention strategies, moreover, an attempt is made to establish whether the retention strategies have impacted job performance or not.

INTRODUCTION
1.1 PROJECT
According to LBW Consulting (Leadership in Business,

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Employee Retention And Old Utility Company. (April 14, 2021). Retrieved from https://www.freeessays.education/employee-retention-and-old-utility-company-essay/