What Will Your Business offer These Customers
What will your business offer these customers?Our company will provide high quality nursing service and multi-disciplinary healthcare services to the elderly. Although the high quality and comprehensive services are one of most important factor of nursing home, these services is not a selling point in our business. Our selling point is combining nursing home and preschool. Why does the customer need these features/benefits ?About 65% residents have resided nursing homes from 1 to 3 years or more years and their family cannot frequently visit them (National Research Corporation, 2012). Although nursing staffs take care of residents, the elderly always feel lonely, though nursing staffs take care of residents. Thus, our company will solve this problem though making a relationship between nursing home and preschool. In our initial stage, we will make a strong relationship with local preschool. Our company will provide many interactive activities between elderly and children daily. Elderly can get happiness though playing with these children and children can know how to respect the elderly. In addition, there is other evidence to support my idea. According to the survey, 52 % visitors are children of the resident (National Research Corporation, 2012). If these visitors have children and their children study in our preschool, the resident can meet their family more frequently. Our ultimate goal are build up a nursing and nursery house.
[pic 1]Source: National Research Corporation (2012), 2011-2012 National Survey of Customer and Employee Satisfaction in Nursing Homes. Online source, available at: