Negative Effects When Marketing on the Net
Negative Effects When Marketing on the Net
Negative effects when marketing on the netIn the review, there are some concerns about e-commerce potential “not-so-positive” effects on certain business settings. Many believe that the some aspects of e-commerce require changes on some of the basics of marketing. For examples, in the article, the author mentioned that some people find it too difficult to maneuver thought, often confronting user unfriendliness. Moreover, users are inundated with junk mail and advertisements while participating in the Internet, causing many consumers to ignore legitimate marketing efforts by companies. Also, while there are some basic safeguards to prevent manipulation of advertisements, it’s still inadequate.
In brief, as e-commerce matures and grows, marketing practices and distribution channels are altered forever. E-commerce has empowered buyers by placing them in a retailer type role. Because of the eradication of the middleman in the transaction process has led to consumers receiving better service and lower price on products. However, security and privacy are still the main concerns along with e-commerce, even there are some ways offered by government and businesses to protect them from cyberspace criminals. In my opinion, I agree with it. Though marketing on the net gives consumers more convenient way to do the consumption, there are lots of flaws by this new, innovative technology. Most serious problem of marketing on the net is security. Even now, the year of 2014, 12 years after this article was written, there are more and more security concerns within e-commerce. Although businesses provide better and safer ways to prevent online fraud, like the author’s point, it’s always inadequate. It won’t safer than shopping in real store, no matter how convenient it is.