Disney Culture Case Study
What kinds of cultural challenges do companies face when expanding into foreign nations?
Culture is one of the biggest challenges in an international market. Foreign countries place a very high value on their culture. Even bigger than culture though is religion. For example if you are trying to market beef in India would it be successful? No, because cows are considered to be sacred and it is highly against a Hindus religion to eat beef.
Simply, pay attention to culture, religion, moral beliefs, product popularity, and economic trends. Before you do anything though, study the countrys religion, beliefs, and culture with great carefulness because first impressions are key to any international business. If someone is offended by you, they will not even consider your business, especially if you offend their religion and or culture.
How does Disney embrace local cultures when introducing its parks overseas?
Things Disney consider when opening a park overseas is language, religion, customs, values, laws, and financial laws in the country; Also environment should be considered, you wouldnt place a park in a country where there are constant catastrophes. Population should be evaluated when opening parks or any type of franchise or business in a country.
Understanding the socio cultural differences is also important in managing employees, there can be language barriers and sometimes even hand suggestions that can be different. One should never assume that what works for him will work for another.
What kinds of cultural challenges do companies face when expanding into foreign nations?
Culture is one of the biggest challenges in an international market. Foreign countries place a very high value on their culture. Even bigger than culture though is religion. For example