Disney: The Wonderful World of Human Resources
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[pic 1][pic 2]DISNEY: THE WONDERFUL WORLD OF HUMAN RESOURCESCollege of Business Administration – Financial Management[pic 3][pic 4]Group Assigned Task – Case StudyBongolto, Jimboy S.A case study on Partial Fulfillment of the Requirements of the assignment task of student in BSBA-3C submitted to Mr. Clifford Andam, Professor in Human Resource Management 104.06/20/2018TABLE OF CONTENTSCHAPTER 1Introduction………………………………………………………………………………….1 Statement of the Problem………………………………………………………………..2CHAPTER 2SWOT Analysis……………………………………………………………………………..3-4CHAPTER 3Concept can be appliedI. Qualitative Data1.0…………………………………………………………………………………………5-61.1……………………………………………………………………………………………7II. Quantitative Data1.0…………………………………………………………………………………………….8CHAPTER 4Alternative Courses of Action……………………………………………………….9Recommendation……………………………………………………………………..10CHAPTER 1I. INTRODUCTIONThe Walt Disney Company (WDC) is an American mass media and entertainment union with its headquarters in Burbank, California. In October 1923, the Disney brothers Walt Disney and Roy Disney established itself as a leader in the American animation industry. In 1986, it took on the name Walt Disney Company as it expanded its operations to theatre, music, publishing, radio and online media. Walt Disney Company consists of Walt Disney Studios which is one of the largest American Cinema Studios, Walt Disney Parks, and Resort, Disney Media Networks and Disney Consumer Products and Interactive Media. Walt Disney’s Parks and Resorts employ 130,000 of Disney’s total 180,000 employees across parks located in California, Florida, Japan, France and China. Walt Disney is #71 Global 2000, #8 World’s most Valuable Brands and #58 America’s Best Employers. II. STATEMENT OF THE PROBLEMDisney is identifying the organizations culture as company which is rich in heritage, quality standards and values that it believes are critical factors to its success.Walt Disney’s greatest challenges and source of problem is its work force. Walt Disney operates in that type of industry that relies on the satisfaction of its customer, even though Walt Disney carefully selected each candidate however, as Walt Disney deals with humans, a problem always exists. Walt Disney often recruits from every corner of the world in order to enable a diversified environment. For each cast member, Walt Disney attends the audition to check whether potential cast has positive attitude that can be beneficial for the company.
CHAPTER 2I. SWOT ANALYSISStrengthsWeaknessResourcesHigh investmentExperiences in the businessDevelopment expensesLow cost strategyConcentration of the operation/businessGlobal Standardization Most important source is media, which is in a very competitive market-need to find new markets.Creative Process Hard to make up with new animated charactersCable networks operations enjoys significant reachIf a movie is not good, it will be a big loss.Very strong and well known “Brand Name” over many yearsThe capacity of economies of scale (in the sense they have a media networks and studio entertainments for movie making)The inventory animated cartoons that provide an excellent experience and finally they have parks and thematic resorts.OpportunitiesThreatsIncrease media networks Competitive PressureNew Markets High risk on investmentsChanges in Technology Brand ConsistencyMerchandiseSlower economic recoveryCHAPTER 3I. QUALITATIVE DATA 1.0We aspire to inspire together. Below are list of WDC Human Resources Core Values:DiversityWelcome a variety of opinions, ideas and perspective to ensure to continue top performance and represent to global marketplace.Enhances the way to connect to guests, audiences and consumers.Works toward an inclusive environment that fosters creativity, innovation and cammaraderie across all companies.CultureEmbrace the values that make the Walt Disney Company an extraordinary place to work.InnovationCommited to a tradition of innovation and technologyQualityStrive to set a high standard of excellenceMaintain high quality standards across all products categoriesCommunityCreate positive and inclusive ideas about familiesProvide entertainment experiences for all generations to shareStorytelling Timeless and engaging stories delight and inspireOptimism At Walt Disney Company, entertainment is all about hope, aspiration and positive outcomes.DecencyHonor and respect the trust peopleFun is about laughing at experiences and themselves.In order to recognize individual efforts, they give a rewards programs;Quality of workLength of ServiceCommunity Volunteerism Employee of the Month Recognition QUALITATIVE DATA 1.1 WDC INSPIRING CREATIVITY MODELOrganizationalIdentityStructuralSystemsCollaborativeCultureLeadersRoleA common undestanding of who you are, what you create and who you create forEnsure effective decision makingBuild genuine relationshipsInspire the cultureBe clear on the organizations identity Move towards economicallyProduce the best and most ideas using available resourcesCommit to organizational identitySave resources by focusing on creative energyLead to measureable resultsMake sure ideas can be expressed honestly and without fearBe responsible for holding components togetherII. QUANTITATIVE DATA 1.0CHAPTER 4I. Alternative Courses of ActionThe Walt Disney Company should produce a modern version of other films.Provide new characters, shows and other form of entertainments that is not only suitable for kids but for all ages. Change the age bracket for their target market in order for the adults to consume their offers too.Show people that Disney is one of a kind. Disney should maximize their resources by offering something that will relax the people.The company should organize an international contest for the next big feature of Walt Disney. Walt Disney Company should add more learning materials such as story books and other forms that can generate revenue without harming its brand because it educates and gives lessons to the children.II. RecommendationsWe recommend to innovate new ideas to expand its limit to open new Amusement Parks and Resorts or Studios for everyone to come and feel the wonderful world of Disney that would lead to change the preferences of its guests and consumers. The company should conduct a survey to their guests that have choices of the Disneys new ideas to know whether it will be a hit or not. We also recommend that the company should have vision and mission statement that would serve as a guide that states their plan and vision for the company and maintain a competitive edge over competitors and to maintain the so called “Magic of Disney”.