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Discounted cash flow is what someone is willing to pay today in order to receive the anticipated cash flow in future years. It is the method most often used by large investment banks and consulting and accounting firms. The discount rate is based on the level of risk of the business and the opportunity cost of capital. In other words, it is the return you can earn by investing your money elsewhere.

In his book Creating Shareholder Value, Alfred Rappaport states:
The appropriate rate for discounting the company’s cash flow stream is the weighted average of the costs of debt and equity capital. For example, if a company’s after tax cost of debt is 6% and its estimated cost of equity is 16% and it plans to raise capital 20% by way of debt and 80% by way of equity, it computes the cost of capital at 14% as follows:

Weight Cost Weighted Cost
Debt 20% 6% 1.2%
Equity 80% 16% 12.8%
Cost of Capital 14.0%
The use of discounted cash flow is a hotly debated subject among those in the mergers and acquisitions business, particularly in the middle market. Its use is widely accepted with larger companies because it provides a rational economic framework for valuing acquisitions in that marketplace.

In the book Mergers & Acquisitions: A Valuation Handbook, Joseph H. Marren states,

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Discount Rate And Cash Flow. (June 13, 2021). Retrieved from https://www.freeessays.education/discount-rate-and-cash-flow-essay/