Essay About Digital Marketing Activities Analysis Of Estephe And 3Figure

Estephe Competitive Analysis
XXXXX[pic 3]TO:                Marketing DirectorFROM:                Marketing ExecutiveDATE:                 August X, 2015  WORD COUNT:                         XXX wordsXXXXXXxEXECUTIVE SUMMARY ……………………………………………………………………..21. INTRODUCTION ……………………………………………………………………………………………22. COMPETITIVE ANALYSIS KEY FINDINGS ………………………………………………………………..32.1. SUPERCOMM ONLINE OFFERING  …………………………………………………………………..43. CREATION OF 12 MONTHS’ DIGITAL MARKETING PLAN………………………………………….54. RECOMMENDATIONS ……………………………………………………………………………………………..65. REFERENCES …………………………………………………………………………………………………………86. BIBLIOGRAPHY ………………………………………………………………………………………………………97. APPENDICES–(7.1 to 7.4) …………………………………………………………………………..10-167.1. DIGITAL MARKETING ACTIVITIES ANALYSIS OF ESTEPHE’S FIVE KEY COMPETITORS .107.2. FOCUSED ANALYSIS OF SUPERCOMM’S ONLINE STRATEGY ……………………………….7.3. ESTEPHE CURRENT POSITION COMPARED WITH MAIN FIVE COMPETITORS7.4. COMPARING SUPERCOMM & ESTEPHE TARGET CUSTOMER PROFILESTABLE OF FIGURESFigure 1- Main competitors versus Estephe digital analysis overview ………………………………..,3Figure 2- Gantt Chart “12 months digital marketing plan for Estephe.ch ……………………………..5Figure 3- Calendar of relevant Education events ……………………………………………………………..6Figure 4- Digital Marketing activities analysis of 5 main competitors …………………………….10-11Figure 5- Supercomm.ch 7Ps analysis ……………………………………………………………………..12Figure 6- Estephe current digital position analysis ………………………………………………………….13Figure 7- Creation of buyer personas – Estephe vs. Supercomm ………………………………14