A New Product for Happiness and Its Marketing StrategyA New Product for Happiness and Its Marketing StrategyDefinition of HappinessHappiness is a mental or emotional state of well-being , a state of physical or psychological demands being satisfied. Happiness is a positive or pleasant emotion which one would like it to last for a long time because of the contentment and intense joy in life. It may comes in different ways such as feeling comfortable, gaining inner peace, realization of self value or just being away from suffering.
Dr. Martin Seligman, one of the founders of positive psychology, uses happiness and well-being interchangeably. His definition of happiness is: both positive feelings (such as ecstasy and comfort) and positive activities that have no feeling component at all (such as absorption and engagement). In his happy life formula, Dr. Seligman defines a happy life as a life filled with positive feelings and activities. He says the degree to which you experience these feelings most of the time is your level of enduring happiness. (Popova 2012)
Different people define happiness in different ways, another positive psychologist, Dr. Barbara Fredrickson, defines happiness as, the fuel to thrive and to flourish, and to leave this world in better shape than you found it. Like Dr. Seligman, she believes that happiness includes activities that are absorbing and engaging. She goes on to say, you tap into it whenever you feel energized and excited by new ideas. You tap into it whenever you feel at one with your surroundings, at peace. You tap into it whenever you feel playful, creative, or silly. You tap into it whenever you feel your soul stirred by the sheer beauty of existence. You tap into it whenever you feel connected to others and loved. In short, you tap into it whenever positive emotions resonate within you.
This philosophy of ‘positive happiness’ has not been in widespread use in the West since the 1850s.[2] However, as of recently, it has become popular as a tool for people who feel overwhelmed and/or uninterested in the world around them. We may be at high stress (or lack of work), have a low income, or have had to make decisions about our lives. And yet many people feel depressed.
There are two reasons why people are feeling depressed: both the emotions around them are being processed and reactivated by the situation around them. These are emotions of intense joy or pride, in the form of joyous celebrations of the birth of a beautiful child (or an awesome birthday present), and celebration of having a well-being, especially in the form of a happy life.
The Joy of Getting Happy
The joy-filled state is characterized by a sense that you are truly happy, a sense of happiness in your whole relationship, and a sense of being at ease with, and able to engage with, being happy. A new life might now look like this: an intimate, happy place where you are surrounded by people who are all, much more. It is a place you would consider happy. It is a place most importantly filled with people who have been deeply involved with and inspired by you over the past few years. It is almost as if you have met a new person who is excited to get you out of your daily grind—the one who embodies all those good things and loves you.
Many women will believe that the ‘joy of getting’ must be the foundation of their relationship with the man he would like to get married to. Many women will also read the negative reports about the women around them and will feel extremely sad as the prospect of their happiness disappears. They will feel that they are being held hostage by all men who will look like and enjoy them and not care what things are on the other side of the room. They will believe that they feel that they and their relationship with someone they love is a guarantee that they will get more pleasure and fulfillment out of getting married than anyone else does.[3]
In short, the value of being happy has its own set of advantages. If the desire for a positive life is there, then so be it, but you don’t have to pay for it. In fact if you do pay for it, you will live with the positive value that is in being happy for the first time, because being happy is both an expression of the positive and not something you will have to pay for or even consider.
A lot of people view the pursuit of happiness as a lifestyle choice to get into a certain sphere of life. Some people may even assume that there can be no greater fulfillment in your life than making sure that everyone around you fulfills their role in that society, or whatever it is that you were chosen for. Others may claim that you already have had the opportunity to be happy for the first time in your life, and you have nothing else you
This philosophy of ‘positive happiness’ has not been in widespread use in the West since the 1850s.[2] However, as of recently, it has become popular as a tool for people who feel overwhelmed and/or uninterested in the world around them. We may be at high stress (or lack of work), have a low income, or have had to make decisions about our lives. And yet many people feel depressed.
There are two reasons why people are feeling depressed: both the emotions around them are being processed and reactivated by the situation around them. These are emotions of intense joy or pride, in the form of joyous celebrations of the birth of a beautiful child (or an awesome birthday present), and celebration of having a well-being, especially in the form of a happy life.
The Joy of Getting Happy
The joy-filled state is characterized by a sense that you are truly happy, a sense of happiness in your whole relationship, and a sense of being at ease with, and able to engage with, being happy. A new life might now look like this: an intimate, happy place where you are surrounded by people who are all, much more. It is a place you would consider happy. It is a place most importantly filled with people who have been deeply involved with and inspired by you over the past few years. It is almost as if you have met a new person who is excited to get you out of your daily grind—the one who embodies all those good things and loves you.
Many women will believe that the ‘joy of getting’ must be the foundation of their relationship with the man he would like to get married to. Many women will also read the negative reports about the women around them and will feel extremely sad as the prospect of their happiness disappears. They will feel that they are being held hostage by all men who will look like and enjoy them and not care what things are on the other side of the room. They will believe that they feel that they and their relationship with someone they love is a guarantee that they will get more pleasure and fulfillment out of getting married than anyone else does.[3]
In short, the value of being happy has its own set of advantages. If the desire for a positive life is there, then so be it, but you don’t have to pay for it. In fact if you do pay for it, you will live with the positive value that is in being happy for the first time, because being happy is both an expression of the positive and not something you will have to pay for or even consider.
A lot of people view the pursuit of happiness as a lifestyle choice to get into a certain sphere of life. Some people may even assume that there can be no greater fulfillment in your life than making sure that everyone around you fulfills their role in that society, or whatever it is that you were chosen for. Others may claim that you already have had the opportunity to be happy for the first time in your life, and you have nothing else you
This philosophy of ‘positive happiness’ has not been in widespread use in the West since the 1850s.[2] However, as of recently, it has become popular as a tool for people who feel overwhelmed and/or uninterested in the world around them. We may be at high stress (or lack of work), have a low income, or have had to make decisions about our lives. And yet many people feel depressed.
There are two reasons why people are feeling depressed: both the emotions around them are being processed and reactivated by the situation around them. These are emotions of intense joy or pride, in the form of joyous celebrations of the birth of a beautiful child (or an awesome birthday present), and celebration of having a well-being, especially in the form of a happy life.
The Joy of Getting Happy
The joy-filled state is characterized by a sense that you are truly happy, a sense of happiness in your whole relationship, and a sense of being at ease with, and able to engage with, being happy. A new life might now look like this: an intimate, happy place where you are surrounded by people who are all, much more. It is a place you would consider happy. It is a place most importantly filled with people who have been deeply involved with and inspired by you over the past few years. It is almost as if you have met a new person who is excited to get you out of your daily grind—the one who embodies all those good things and loves you.
Many women will believe that the ‘joy of getting’ must be the foundation of their relationship with the man he would like to get married to. Many women will also read the negative reports about the women around them and will feel extremely sad as the prospect of their happiness disappears. They will feel that they are being held hostage by all men who will look like and enjoy them and not care what things are on the other side of the room. They will believe that they feel that they and their relationship with someone they love is a guarantee that they will get more pleasure and fulfillment out of getting married than anyone else does.[3]
In short, the value of being happy has its own set of advantages. If the desire for a positive life is there, then so be it, but you don’t have to pay for it. In fact if you do pay for it, you will live with the positive value that is in being happy for the first time, because being happy is both an expression of the positive and not something you will have to pay for or even consider.
A lot of people view the pursuit of happiness as a lifestyle choice to get into a certain sphere of life. Some people may even assume that there can be no greater fulfillment in your life than making sure that everyone around you fulfills their role in that society, or whatever it is that you were chosen for. Others may claim that you already have had the opportunity to be happy for the first time in your life, and you have nothing else you
To conclude a common answer to the question of what is happiness and how could one feel happy by using certain kind of product, I designed an interview about what kind of products or services in your opinion will bring you happiness? Different people gave me different responses: “I want the products of low price.”, “the products or services that help me improve my life”, “The products for the right time, like that I buy burgers when I am hungry, that makes me happy.”, “the product surprises me.” …
As I received these responses, I concluded that the products or services which provide happiness are those meet the demands of the customer well at a right time in the right way.
Product IntroductionThe product I designed is a new style of men’s boots of Timberland, named Spacewalk, which are totally different from the old ones, more comfortable and functional while the appearance of the boots may still stay the same way.
This is a revolutionary product,