Essay About Different Kind Of Customer And Payment Options

To Form a Stronger Brand While Also Expanding the Target Audience.
Strategic Objective: To form a stronger brand while also expanding the target audience.External Analysis:General EnvironmentCreating an easier process to see products.Online shoppingWebsites have gotten updated to play a more important role in moving forwardIndustry EnvironmentNot a big businessPayPal and Authorize.net are third party services the offerCompetitive Environment Loyalty is made through timeThere are other versions that mimic the service brought by ShopifyFocuses on a different kind of customer base.Well know companies such as YahooInternal Analysis:ResourcesThey offer a great new designAccess to payment options through different methodsBrought everything you can see in the stores and put it on helpful websitesCapabilitiesIntroduce themselves into a new target audienceShopify will be able to constantly improve their systems which will allow them to spread there range on the websites. Free 30 day trialCore CompetenciesVery user friendly due to interfaceHave a variety of website designsSoftware is set up nicelySWOT Analysis:StrengthsFaster than all other competitorsDifferent payment methodsAdvancing rapidly through introduction of new technologiesAble to modify themselves According to Customers needs.WeaknessThey don’t have that many customers.Trying to get customers to stay with the companyOpportunitiesFinding more target groupsForm a stronger customer service with in the company ThreatsIf customers decide to go with other companiesIf competitors move in and try to steal customers through different tactics.Strategic Options/ Alternatives:AlternativesProsConsFavorabilty(/10)Option 1Focus on a larger group of individuals- larger organization. Ability to retain customers. Keep technology updated. Intense competition. Decrease in retention of smaller based businesses.         8/10Option 230 Day free More diversification of people testing the software. Keeping the status quo. No long term relationships established for the future business client. 6/10Option 3 Create a stronger Customer serviceForms good relations with new and future customersClients will form a loyalty with the brandGenerate more profit due to higher customer satisfactionIt will affect their chance being introduced into a new customer base.Would have to invest time and money to create10/10Recommendations:In my opinion, Shopify, should focus on Loyalty towards their customers. By choosing option three they will be able to assist their customers through any dilemma. This will give a clear picture how to address customers and that knowledge can be passed down so the company will be able to evolve for their customers. More customers will come when they hear good things about the service.