Tourism and the MediaExecutive SummaryThis report discusses and evaluates different forms of media which could be used for the Adventure Company promotions. The forms of media which has been evaluated are; print media (newspapers and magazines), electronic media (television) and social media by having a list of the advantages and disadvantages of each form of media can help make a decision whether it would be suitable form of media to use for promotion. The recommendations given are to use all the different forms of media discussed in the report, however use them is multiple ways and during different periods of the year. The main form of media that should be used is social media such as Facebook, Twitter and blogging due to them being free, easy to update and can market different markets.