Ikea Catalogu Earound the World
IKEA catalogues around the world?
Different countries have different culture, so they have different types of flavors. When some utopians comfortable with sofas, the Asians may not satisfying with that because their cultures are too different, and their social levels also may different. As for an example, in Sri Lanka, have high level middle level and law level people. When they are going to buy furnish items they much care about the money on their hand and match to them. IKEA have using the same catalogue in every country this also occurring problem in using same products line without any differences. Sometimes some country may reject the products because of their cultural rules and regulation. Most of the people are familiar with English but what happens to the people doesn’t have the knowledge about English or other languages. This quietly happens in Asian and African countries. So this may be a disadvantage to their selling.
2. The catalogue is the most important element in IKEA’s global marketing planning. Discuss if there could be some cultural differences in the effectiveness of the catalogue as a marketing tool.
By using the same catalog with different languages made some beneficiary to the organization by getting more attention of clients. The client who needs different types of goods can found from it. But the thing is, when they are hand over the catalogue to the clients must check their culture first. Some symbols, images, colors etc which we are using in the catalogue may give different meanings in different culture, some cultures take some colors and symbols as positive signs but some cultures may not, and also, like Arabians they are reading right to left.