When Totems Beget Clans: The Brand Symbol as The Defining Marker of Brand CommunitiesWhen totems beget clans: The brand symbol as the defining marker of brand communitiesIn the 21st century, the technology and the machinery become more advanced. Mass production of goods with better quality have empowered the consumers to purchase more goods. The consumers start to attach to a certain product, a certain brand and realize their needs and wants. They want to learn more about the products and share their experiences with others who have same feelings for the certain brand. Therefore, “brand communities” are formed. Unlike the old days, the internet provides a platform for the consumers to meet and share their feelings more easily.
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How we can bring the human to value the human. “
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The digital revolution is starting to have a tangible economic impact. One of the biggest factors in this development is the increasing amount of information available on the internet. We must continuously improve our tools to make this happen and that our customers will be able to reach new, richer web sites without being dependent on other websites.
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Our brand community is very active. Our website design and product development teams are helping to organize all events. The company has a presence in over 50 global community events. We are well know amongst the professional developers, designers, developers, marketing team and distributors of the web browsers. We use and have a good relationship with the various vendors along the way. With this, we hope that, by taking the internet forward, we will be able to provide good quality products and services for our customers. This would require us to maintain high quality products. The more knowledge we have on the problem of ‘bad reputation’, the better the success of our competitors.
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We hope that, by taking the internet forward, we will be able to provide good quality products and services for our customers.
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We are developing a new brand on the Internet that is the same as that of the brands on the internet used as a way to promote their brand. We aim to provide a product for all those who purchase it. Our brand has been on the front page of many news outlets all over the world in support of the internet. We have taken huge strides to make the social networking platform we have built more effective.
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We hope that we will be able to deliver products that truly embody the spirit of the brand by developing a high quality product that people will be able to purchase in their own homes and in online stores. We are looking forward to using the existing technology and bringing the brand back to its original form which belongs to the consumers as well as the companies which use it for their business. In short, we will be able to reach customers that are connected to the internet, they are connected with our web and mobile sites, they are connected to our websites, and more. Our business depends on the presence of trust we will have with our customers.
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[…]
How we can bring the human to value the human. “
”
…
”
”
”
”…
The digital revolution is starting to have a tangible economic impact. One of the biggest factors in this development is the increasing amount of information available on the internet. We must continuously improve our tools to make this happen and that our customers will be able to reach new, richer web sites without being dependent on other websites.
”
”
Our brand community is very active. Our website design and product development teams are helping to organize all events. The company has a presence in over 50 global community events. We are well know amongst the professional developers, designers, developers, marketing team and distributors of the web browsers. We use and have a good relationship with the various vendors along the way. With this, we hope that, by taking the internet forward, we will be able to provide good quality products and services for our customers. This would require us to maintain high quality products. The more knowledge we have on the problem of ‘bad reputation’, the better the success of our competitors.
”
”
We hope that, by taking the internet forward, we will be able to provide good quality products and services for our customers.
”
”
We are developing a new brand on the Internet that is the same as that of the brands on the internet used as a way to promote their brand. We aim to provide a product for all those who purchase it. Our brand has been on the front page of many news outlets all over the world in support of the internet. We have taken huge strides to make the social networking platform we have built more effective.
”
”
We hope that we will be able to deliver products that truly embody the spirit of the brand by developing a high quality product that people will be able to purchase in their own homes and in online stores. We are looking forward to using the existing technology and bringing the brand back to its original form which belongs to the consumers as well as the companies which use it for their business. In short, we will be able to reach customers that are connected to the internet, they are connected with our web and mobile sites, they are connected to our websites, and more. Our business depends on the presence of trust we will have with our customers.
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Brand communities are different from other types of communities. There are many different communities of a certain brand. Each community has its own identity and purpose. The similar purpose is that they provide rich information for their members and also for the brand. The key factors which make the brand communities different from others can be analyzed in three factors: defining brand communities, defining the unique characteristics and brand community dynamics.
Defining Brand CommunitiesAccording to Muniz and O’Guinn (2001), the brand community is a specialized, non-geographically bound community based on a structured set of social relations among admirers of a brand. Moreover, the brand community can be seen as a group of people who has the strong feelings for the brand and are willing to share the honest reviews of the products to each other rather than the social relations of the community. For example, the Go-Pro User Myanmar Community group is established in early 2015 and currently has 10,371 members. Their main purpose is to share the latest news about the Go-Pro. They share ideas of making DIY Go-Pro accessories, the photos and the videos. If someone’s product has been damaged or has an internal error, the members give full advice and information how to deal with the problems. They are also willing to give full information about Go-Pro products for the beginners. Although they are from different parts of Myanmar, they are helping to each other. In this perspective, Go-Pro User Myanmar community is the authentic brand community.
Defining the unique characteristicsEvery brand community has its own unique characteristics. Muniz and O’Guinn (2001) states that the acceptance of mainstream ideology is one of the characteristics of the brand communities. Moreover, it distinguishes a brand community from subcultures of consumption (Muniz & OGuinn, 2001). For example, the enthusiasts of Toyota Crown Athlete in Myanmar united mainly by the brand. Toyota Crown Athlete is recognized as the luxury car for the middle class and lower class people in Myanmar. The enthusiasts formed the community due to the brand image and the design of the